29 April, 2010

New York Fashion Week in Lincoln Center



This September, Mercedes-Benz Fashion Week will not just have a new home at Lincoln Center’s Damrosch Park, but also many additional features – including a new façade. MG Fashion, which owns Mercedes-Benz Fashion Week, Lincoln Center, the Council of Fashion Designers of America and The City of New York unveiled specific details for the new tents, which will be inaugurated during the spring 2011 collections from Sept.9-16.
“The move to Damrosch Park at Lincoln Center is the culmination of a working partnership between the Mayor’s Office, NYCEDC, IMG, Lincoln Center , and the Department of Parks and Recreation,” said Patrick M. Murphy, Director of the Fashion/Retail Team at the Center for Economic Transformation at NYCEDC. “The enhancements to the tents, the ability to stage additional presentations, along with access to major transportation routes, and the connection with the Lincoln Center brand will be a terrific boost for the fashion industry, and will have a positive economic impact for the event and the City.”

The new venue will be broken down into:
The Theatre (969 Designer Seating) featuring:
o New upstage video wall
o Larger, more robust scenic truss
The Stage (740 Designer Seating) featuring:
o Modernized Stadium Seating
o Bench Seating with customizable cushions on seating risers
The Studio (396 Designer Seating) featuring:
o New gray interior décor
o Larger seating capacity
o Longer and wider runway
The Box Presentation Space (Capacity for 125 people) with:
o Space for live and/or still life presentations and industry activities
o Black interior décor
The Courtyard (Outdoor Garden) featuring:
o Glass walled, formal tree filled courtyard
o Informal presentations
Upgraded Online Experience
Expanded designer centric website
Updated Registration and Credentialing System
New designer seating program
Synchronized credentialing and designer seating systems
Partnership with industry leader Fashion GPS
Press Room and Facilities for Media
Additional work areas for print and online media
Improved electronic press handling and seating system
Expanded press check in and credentialing facilities
Press materials available for download (electronic press room)
Overall LC Campus
Campus provides multiple venues for presentations, additional shows and other industry
activities
Opportunity for future consumer related activities around the industry focused shows
Multiple restaurants, cafés and other areas for meetings, lounging or working

Courtesy of IMG press release and WWD 

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